I have been debating whether to post on this or not, but I just need to write to get out some emotions. Hopefully someone will also have some good advice.
They say there are 5 stages of grief and that is exactly how I feel. Right now I am at anger.
I don’t want to get into details so I’ll give you the abridged version of the story.
About a week ago I decided to change the theme on my best earning site. It is my best of two adsense-based sites and things were starting to go really well. I was start to rank for better keywords and my earnings were increasing nicely. I knew changing themes was risky (I have heard stories of lost rankings) but I had an issue with the current theme and felt the site had grown enough that the navigation was inadequate.
Do you think I lost all my rankings? Not quite. I was actually deindexed!
I know, I know. Why would I mess with a site that is doing well? Actually, I had good reasons and felt the risk was worth it. BUT, I never thought deindexing was even possible. Now, I can’t know for sure that the theme change caused the deindexing, but the coincidence is too great.
By the way, I said the site was doing well – a few days before being deindexed I had my best adsense day ever. Not huge so I don’t think that was the cause, but to have such a good day with things looking up all across the board to then have your site deindexed = punch in the gut.
Here’s the other kicker I alluded to – I was actually trying to improve user experience! I wanted to switch to a cleaner, faster theme that would be easier to navigate. The site is almost 3 years old and it needed a facelift. Instead it seems to have died under the anesthesia.
Here’s the thing. I know the site isn’t perfect and I’ve done my fair share of techniques. But it is much better than most adsense sites people build and I really was trying to make it better for my visitors. It did not deserve to be deindexed. Seriously.
So now I wait. I filed a reinclusion request with Google and while I was at first optimistic, after reading around a bit I’m not feeling too positive. Maybe I’ll get lucky but even then I am certainly even more paranoid, cautious, and flippant about long-term prospects than ever. If you think creating quality websites is a stable business proposition, go read some threads at the Google Webmaster forum and you will realize that things can change in a blink of an eye.
Anyway, I will save further whining and cries of injustice for another day (assuming this is permanent). The question is, what do I do now?
I see 2 main choices:
1. Curl up into the fetal position and cry for a few days.
2. Come up with a contingency plan.
actually, I think this is a false dilemma. There is no reason why I can’t do both.
I’ll save #1 until I have an answer back from the big G, but I am already working on #2. Now we wait – tick, tock. The WAITING is the worst part.
On another note, I still have plans for the Fall which did not include this site. I guess that is a good thing. What stinks is how uncharacteristically optimistic and motivated I was feeling about my efforts just prior to this mess. I’m having difficulty shaking the bitterness now.
Anywhoo, if you have any pearls of wisdom feel free to leave them in the comments. I’m not looking for a pity party, just needed to talk out loud and keep busy so I could stop checking my stats 🙁